Marketing is an essential part of every business strategy, and its effectiveness determines the company’s edge over its competitors. A promotional item is one of the marketing approaches you can use to get an edge over your competitor because your products get into the hands of your customers. The products offer free advertising and are a sure way of winning customer loyalty. 1. Give promotional items during a product launch A business can get a smart product and tie it with a product launch, and it will achieve an outstanding promotion. For instance, you can design personalized utensils to give out during a mail campaign when launching a new packaged dinner’s line. The recipients will appreciate the gift. Also, you should be creative when designing such giveaways to get sales. 2. Give promotional items to customers Many people get fascinated by freebies; hence a company can take advantage of that. The business needs to give the items to its clients to ensure that its brand reaches out not only to the customers but any other individual that interacts with your clients. You can give printed t-shirts, duffle bags, bumper stickers, and jackets. Many people get fascinated by freebies; hence a 

Read more

Read more

---

There are many factors to be considered when running a business, including advertising. Television seems glamourous but can be very costly. Radio invokes thoughts of catchy jingles and a professional voice extolling the virtues of your products and services. But both mediums can be like casting a small net into an ocean wanting only to catch a very specific type of fish (your target audience). What it will probably grab instead is a lot of what you don’t want. Promotional products on the other hand, can be a cost-effective method used to market to a more focussed sector, namely parties that you have identified as truly having potential to become customers. These items don’t simply and briefly flash your logo or slogan as TV and radio do. Recipients tend to keep promotional products for an extended time, implanting brand recognition and awareness. This propensity to hang onto the item battles the narrow attention span most people have in today’s overwhelming barrage of distractions. They will see your promotional item so often it becomes impossible to forget that your business gave it to them. Users have an exceptionally high recall rate of the source of the item. And according to a 

Read more

Read more

---

What giveaway items will help customers remember your product more than SEO will? Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people you want to remember your brand. If your prospects see your brand name on a pen, a t-shirt or a flash drive, they may be more inclined to purchase from you in the future. But in today’s digital marketing era, are promotional products still a useful tactic for startups? After all, a tweet costs far less than physical bulk items do. And the impact of a well-executed search engine optimization strategy far outweighs any short-term boost from a logo-imprinted flash drive. The possibilities Promotional products can be used in a variety of contexts and applications. One of the most common uses is is to raise brand awareness for your B2C company by mass-distributing a promotional item to ensure your brand name is seen and remembered by a larger-than-expected percentage of your target demographic. You can also use promotional products in a B2B context, utilizing corporate gifts, for example, as a way to encourage brand memorability. They can be used as free giveaways, complimentary swag to accompany a purchase, thank-you items or 

Read more

Read more

---

This article first appeared in Forbes Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business. Unfortunately, those of us who have abandoned the practice of using such items are missing out. Branded giveawys and other promotional products have always been simple gifts: small promotional trinkets used by a company to promote a product or service. Think of them as a little souvenir that you can put on your desk to remind you of the company that gave them to you. So how much of an impact are these types of products still having on the marketplace? Numbers don’t lie–promotional products work! A recent ASI study highlights that most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website. The actual time is dependent on the product, with umbrellas lasting for 14 months and hats lasting 

Read more

Read more

---

The numerous decoration techniques available for apparel and product decoration can be a little confusing. In this article, some of the more common techniques are explained.

Read more

---

A solid logo design – like every other form of design, graphic or otherwise – needs to be based on a set of principles in order to be effective and memorable. In this article, the key elements to solid logo design are examined.

Read more

---

With the dreariness of winter now finally behind us and with warmer weather in our midst, our moods naturally started to brighten up, and that got us thinking about colour and the science behind the millions of shades we see everyday.

Read more

---

Renowned global brand consultants, Interbrand, released its most recent list of the Best Global Brands. 

Read more

---

Promotional products have been, and will continue to be, one of the most popular and cost-effective branding vehicles available to businesses. In this article, we highlight some key industry statistics and outline why promotional products are critical for virtually every business.

Read more

---