What giveaway items will help customers remember your product more than SEO will? Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people you want to remember your brand. If your prospects see your brand name on a pen, a t-shirt or a flash drive, they may be more inclined to purchase from you in the future. But in today’s digital marketing era, are promotional products still a useful tactic for startups? After all, a tweet costs far less than physical bulk items do. And the impact of a well-executed search engine optimization strategy far outweighs any short-term boost from a logo-imprinted flash drive. The possibilities Promotional products can be used in a variety of contexts and applications. One of the most common uses is is to raise brand awareness for your B2C company by mass-distributing a promotional item to ensure your brand name is seen and remembered by a larger-than-expected percentage of your target demographic. You can also use promotional products in a B2B context, utilizing corporate gifts, for example, as a way to encourage brand memorability. They can be used as free giveaways, complimentary swag to accompany a purchase, thank-you items or
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